Neeru's is a treasure house of Fashion, for the latest and the best Indian Ethnic
Wear collections. Reaching out to a wide age group of men and women, the
brand showcases exquisite bridal finery, formals, office outfits, daily cottons and
much more.

Our product line

Our journey


Neeru's came into own in the year 1971, with tailoring and embroidery of superior & intricate designs. In 1979, Mr. Harish Kumar(MD), established one of India’s first retail outlets that was
exclusively devoted to one of the most popular & finest ladies dress wear, Salwar Kameez. In 1983, Neeru's started manufacturing and wholesale under the name of ‘Neeru Textiles',
supplying its quality fabrics to over 1000 retailers India-wide.


Since 1971, Neeru's has carved a distinct niche for itself in the city amidst growing fashion market. An array of ethnic attires with latest prints & laced Sarees to kurtis has been designed to mesmerize the fairer sex. They are rich in color, fine in textures, pure in fabric and enhance the femininity. The intricate designs speak volumes about the tremendous designing effort, flawless aesthetics and superb deft craftsmanship. The collection is segmented into graceful yards of opulence like digital prints, trendy chiffon and also wedding and bridal exclusive sarees with a touch of the contemporary. Showcasing a creative blend of traditional Indian finery with contemporary styles, it is exclusively dedicated to the incredible ethnic look. For four decades, Neeru's has been creating fascinating ethnic wear as exclusive adornments for women. Dressing up for an occasion is, in fact considered incomplete without Neeru's signature wear. With a successful standing in the Indian fashion market, Neeru's has unleashed a new benchmark of ethnic fashion in Hyderabad. Built on the foundation of superior quality, the brand is popular for its eloquent designs, pure fabrics, fresh colors, elegant tailoring and innovative silhouettes.

Neeru's ascent to success in the Deccan can be attributed to an understanding of every woman’s desires when it comes to dressing up. The beauty Silk sarees, Designer embroidery Sarees nor just traditional but in different silhouette, half Sarees, Lahengas, Salwar suits ( Ready to wear & Unstitch) Tunics, Mix & Match from top designers labels from India and in-House labels and the USP of Neeru's is to give the best in fashion at the reasonable price tag. Whether you're looking for a dream wedding outfit or a dazzling ethnic wear– Neeru's has got something for everyone. The magnificent couple who created these stores, Mr. Harish Kumar and his wife Neeru Kumar, have plenty of reasons to smile. What started as a simple shop, is now a thriving business with plenty of outlets and countless loyal customers. Mr Harish has used his knowledge of textiles and intuitive understanding of fashion to bring the store to this level of fame. Mrs Neeru is a well known name in the fashion scenario and has a solid reputation for designing the most amazing trousseaus for elite weddings.

Today, Neerus has over 28 Ebo and MBO stores in more than 6 Indian cities- Hyderabad, Bangalore, Mumbai, Pune, Vizag, Vijayawada and Mysore. Neeru's has collaborations with
larger format stores in India like Future Group Co. and Landmark Group Co. apart from the EBO format. Neeru's has created a brand in itself for it has all the ingredients that make it
irresistible for a clientele from all over India & NRI's mainly from UK, USA, Canada, Middle East & other countries.
In 2012: Launch of Signature Store – "Neerus Emporio: The Wedding Galleria"

Neeru's presents its signature store NEERU'S EMPORIO, a luxurious 30,000 sq.ft. Of wedding bliss. Located in the most celebrated Jubilee Hills – India’s answer to Paris’ Champs-Élysées, the
store is a global destination for Indian wear. Neeru's is always known for its advertising & branding activities. From past Ten years Top Bollywood celebrities have been associated with
the brand and currently the Star Karisma Kapoor is the Brand Ambassador for Neeru's Emporio. This store is a revolution not only in the Indian Ethnic Industry but also to Indian Retail
Market. The plush interiors and the International feel of the store with a great mix and choice of Products like- Lehengas, Sarees, Silks, Suits, Mix & Match, Accessories, Mens Ethnic and
Kids is par excellence. The store is technologically advanced with "Ipads" as catalogues, Video walls, LED screens, LED Lighting, Italian Marble Flooring, Intricate Store façade, creative
Visual merchandising and a lot more for a modern day customer.


Neeru's apart from having presence in Indian cities like- Hyderabad, Bangalore, Mumbai, Mysore, Pune, Vizag, Vijayawada, etc has future plans to expand the brand presence in
other fashion hubs of South India and later covering PAN India at a gradual pace. Neeru's has recently launched its sub-brands- "Neeru's Menz"(Ethnic mens wear), "Little Neeru's"(Kids
Ethnic Wear), "Yuva by Neeru's"(Fashion jewellery and accessories). Neeru's has plans to expand in these sub-brands and have exclusive retail outlets with these categories PAN India.
Also in the pipeline are two formats one of them being Impulse/Express stores with reasonable MRP’s majorly selling Tunics, Suits, Sarees, etc. The other format being Neeru's ELITE, the
premium format of Neeru's, there are 2 stores already launched under this format and more are yet to be executed. Franchise model will also be incorporated soon as a medium of
expansion by Neeru's.


    To be the leader in the Indian Ethnic
    Wear field


    To give the best and latest of Ethnic
    Wear Fashion with rapid
    replenishments at a reasonable price

  • Competition

    Neeru's believes in healthy existence
    in the market amidst the growing
    fashion industry. Neeru's having its
    wide-spread presence in
    more than 6 cities.

team driving neeru’s

Newsletter Subcription