Neerus India

For over five decades, Neeru’s has defined Indian elegance — a house of ethnic fashion that carries the weight of heritage while embracing the spirit of modernity.
Founded in 1971 by the visionary Late Mr. Harish Kumar and nurtured by the artistry of Mrs. Neeru Kumar, Neeru’s began as a boutique atelier devoted to embroidery and fine tailoring. From those beginnings, the house grew into a pioneering force in ethnic fashion, opening one of India’s first exclusive salwar-kameez boutiques and supplying textiles to thousands of retailers across the nation.

Today, under the leadership of Mr. Avnish Kumar, Chairman & Managing Director, Neeru’s has become one of the most trusted and admired ethnic wear brands in India and beyond. With over 100 exclusive and multi-brand outlets across 25+ cities and a global clientele that spans the UK, USA, Canada, and the Middle East, Neeru’s is recognized not only as a retailer, but as a custodian of Indian tradition — bringing its artistry to the world stage.