About Us

For over five decades, Neeru’s has defined Indian elegance — a house of ethnic fashion that carries the weight of heritage while embracing the spirit of modernity. Founded in 1971 by the visionary Late Mr. Harish Kumar and nurtured by the artistry of Mrs. Neeru Kumar, Neeru’s began as a boutique atelier devoted to embroidery and fine tailoring. From those beginnings, the house grew into a pioneering force in Indian fashion, opening one of the country’s first exclusive salwar-kameez boutiques and supplying textiles to thousands of retailers nationwide.

Today, under the leadership of Mr. Avnish Kumar, Chairman & Managing Director, Neeru’s has become one of the most trusted and admired ethnic wear brands in India and beyond. With over 100 exclusive and multi-brand outlets across 25+ cities and a global clientele spanning the UK, USA, Canada, and the Middle East, Neeru’s is recognized not only as a retailer but as a custodian of Indian tradition — bringing its artistry to the world stage.

At the heart of this vision stands Neeru’s Emporio in Jubilee Hills, Hyderabad: a 30,000 sq.ft. universe of bridal couture, festive ensembles, and contemporary ethnic wear. More than a store, Emporio represents the pinnacle of Neeru’s philosophy — where heritage craftsmanship meets innovation, and shopping becomes an immersive experience.

To bring the finest of Indian ethnic fashion to every generation — honoring the hand of the artisan, the purity of the fabric, and the legacy of timeless design. Guided by a passion for excellence since 1971, our mission is to blend heritage craftsmanship with modern innovation, ensuring every creation is not just worn but lived and remembered. What began as a small atelier has grown into a movement. Today, our mission carries the same conviction: to dress milestones, celebrate traditions, and define elegance across the world.

To be the global leader in Indian ethnic fashion — a house that preserves tradition, inspires modern expression, and sets new standards of luxury and accessibility. Our vision is fueled by five decades of relentless pursuit, resilience, and reinvention. It is this vision that transformed a single boutique into a fashion empire of 100+ stores with worldwide recognition.

Neeru’s stands today as proof that a clear purpose and an unshakable belief in heritage can build legacies that time cannot erode. Tomorrow, this vision will carry us further — into new cities, new countries, and new hearts. Because when passion and perseverance guide a brand, nothing can stop its ascent.

Neeru’s has dressed generations — mothers, daughters, and granddaughters — creating not just clothing but tradition. From silk sarees and hand-embroidered lehengas to ready-to-wear kurtis and everyday fusion wear, Neeru’s continues to be the name families trust for weddings, celebrations, and milestones. Every garment carries the essence of Indian culture, elevated with contemporary silhouettes and global appeal.

Neeru’s continues to evolve with the times. Sub-brands such as Neeru’s Menz, Little Neeru’s, and Yuva by Neeru’s expand the house into menswear, kidswear, jewelry, and accessories. New retail formats — Express stores for affordable everyday wear and ELITE stores for couture-inspired luxury — ensure the brand remains both aspirational and accessible. With global expansion on the horizon, Neeru’s is poised to take Indian ethnic fashion to the world, while staying rooted in the values of quality, artistry, and authenticity.